South African Tourism Welcomes New Tourist From Around The World

Travel Trade South African Tourism works to support both local and international travel trade partners through education about South Africa, tools to assist with the marketing of South Africa and South African products and strives to unlock opportunities for business in the tourism value chain. Keep up to date with the latest industry news and events in South Africa and abroad, and become an expert on South Africa through our various support tools and programmes listed below.



 Our commitment
We are committed to meaningfully contributing to the government's objectives of inclusive economic growth, sustainable job creation, and redistribution and transformation of the industry through:
  • Increasing the number of tourists who visit our country
  • Increasing the geographic spread, length of stay and spend of all visitors
  • Improving seasonal arrival patterns
  • Working to transform the industry so that historically disadvantaged South Africans may benefit from the sector

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